14 December 2020 – Axalta, a leading global supplier of liquid and powder coatings, sets pulses of motorsport fans racing with the unveiling of its 2021 wall calendar - Brilliantly Fast - created by the Refinish business in Europe, the Middle East and Africa (EMEA). It celebrates student racing and is a fitting tribute to those professional motorsports teams that have achieved unparalleled success in 2020.
Axalta has a rich motorsports heritage through its premium refinish brands Cromax, Spies Hecker and Standox. Axalta is an Official Team Supplier to the seven-time FIA Formula OneTM World Constructors’ Champions* Mercedes-AMG Petronas Formula One Team and a strategic partner to TOYOTA GAZOO Racing Europe, the Monster Energy Yamaha MotoGP Team and the Hendrick Motorsports NASCAR team. The company also supports student racing across Europe as part of Axalta’s Bright Futures programme, which promotes active participation in the science, technology, engineering and math (STEM) subjects.
Each of the 12 months in Brilliantly Fast is represented by a stunning image that perfectly showcases each racing vehicle’s livery, aerodynamic shape or prowess on track. BluePoint, the Belgian Agoria Solar Team’s – a student racing team from the University of Leuven - and winning entry to the 2019 Bridgestone World Solar Challenge crossing the Australian outback, features in April, and Valentino Rossi doing a wheelie on his Yamaha YZR-M1 in the Yamaha MotoGP accompanies May. The shot of the Mercedes-AMG F1 W11 EQ Performance race car on track against a scorching orange sunset graces September.
Olaf Adamek, Axalta Refinish Brand Manager for EMEA, says, “Sports is a team effort, but this is particularly true in motorsports where much of the driver’s or rider’s success depends on the technological expertise and innovation the wider team of engineers brings to the table. We are proud to help to drive performance and to support professional motorsports and student racing teams with our Axalta technology. And so it’s fitting we celebrate those teams in a visually-stunning calendar.”
Brilliantly Fast and its images are available to view online or download free of charge, from axalta.eu/calendar2021.
About Spies Hecker
Spies Hecker, a global refinish coating brand from Axalta, develops optimum and practical paint system solutions that make bodyshop work easier and more efficient. Originally from Cologne, Germany, and with over 135 years of success behind it, Spies Hecker’s high-quality product systems, customised service and tailored training demonstrate its partnership with the refinish industry. The paint brand is one of the world’s leading vehicle refinish brands and is available in over 75 countries worldwide.
Spies Hecker – simply closer!
*Subject to official confirmation by the FIA of the results of the 2020 FIA Formula OneTM World Championship