What do Know-how programmes and Body and Paintshop systems offer the refinish repair shops? Spies Hecker promises targeted solutions – in marketing, management and technology.
 
The economic situation in the repair market has seen better days. Due to fluctuations in the number of incoming orders, purchasing hesitance and increased competition, body and paintshops are facing new challenges. “We are sensing increased uncertainty about the future development of the market among the managers of companies,” explains Sascha Kluck, head of the customer loyalty programmes run by paint manufacturer Spies Hecker. The reason: “Business planning at companies is getting more difficult. Business owners are particularly concerned with liquidity and getting in new orders.”
 
Support from the paint manufacturer
Spies Hecker is braced for this development. The paint manufacturer is increasingly focusing on providing targeted support to repair companies. “Our body and paintshop system IDENTICA and our Know-how programme Colors Unlimited International (CUI) offer our customers across Europe two strong models for running their business successfully in economically challenging times,” states Spies Hecker. The IDENTICA network focuses on giving owner-run companies a consistent outward appearance. Colors Unlimited International is a flexible modular system, centring on the individual requirements of companies.
But what form does this support take? And what do these systems actually offer paintshops? Essentially, companies benefit from connections to one of the world’s leading paint manufacturer. Sascha Kluck: “We keep our partners up to date about the latest market changes, allowing them to prepare for new developments ahead of other companies.” In addition, Colors Unlimited International and IDENTICA provide access to quite unique solutions.
 
Optimising processes and securing liquidity
“Companies aiming to improve their structures, increase productivity and accurately calculate costs require well founded business know-how,” believes Sascha Kluck. Spies Hecker supports process optimisation efforts by providing detailed company analyses and offering tailored support. This expert knowledge therefore provides body and paintshops with a competitive edge, allowing body and paintshop processes to be streamlined and made even more profitable. And when it comes to liquidity: “The most important aspects in the current economic situation all relate to active receivables and cost management,” underlines Sascha Kluck. Therefore well founded business expertise and the right strategy allow debt to be reduced and costs to be minimised. “Only consistent controlling enables companies to retain liquidity and fend off financial troubles.”
 
Achieve more with targeted customer acquisition
The body and paintshop system IDENTICA and the Know-how programme Colors Unlimited International (CUI) support companies in aligning their business. Insurance companies, leasing operations, fleets or private customers – which target group is right for your company?
Spies Hecker provides market analysis, and develops marketing measures and advertising which body and paintshops can put into practice right away. That helps strengthen companies as a brand in the regional repair market and also helps make them visible to customers in economically uncertain times.
Stand out, get your entrepreneurial thinking cap on and just know more than others. A body and paintshop system or know-how programme can certainly prove its mettle in the current market environment. After all, challenges are more easily overcome with the support of a strong partner and a great network.
 
Colors Unlimited International, the Know-how programme
• Professional management consulting
• Detailed company analysis
• Comprehensive marketing measures (website, company brochure, guarantee scheme Color-Garant)
• Targeted customer acquisition
• Technical support from Spies Hecker experts
• Well-founded support with management know-how
 
IDENTICA, the full service body and paintshop system
• Consistent appearance for owner-run companies
• Same high standards and services
• Tailored support from in-house system consultants
• Well-founded support with management know-how
• Intensive advertising consulting and comprehensive marketing measures
• Targeted customer acquisition
• Technical support from Spies Hecker experts
• Joint advertising
 
Would you like to find out more about the support Spies Hecker provides for body and paintshops? We will be delighted to meet you in person to explain more.
 
Sascha Kluck
Supervisor Bodyshop Management International
Sascha.kluck@deu.spieshecker.com