The Spies Hecker Know-how programme Colors Unlimited International (CUI) supports repair companies in management, marketing and customer acquisition. Sascha Kluck, head of the customer loyalty programme, talks about targets and measures.
 
How do repair companies benefit from getting involved in CUI?
Colors Unlimited International provides paint and bodyshops with support in business management, offers new opportunities in customer acquisition and ensures that companies have a professional image. Companies are able to use different elements flexibly. We have put together tailored measure packages that each workshop is able to use according to their requirements.
 
What measures does the Spies Hecker programme offer?
The programme offers professionally designed company brochures in the field of marketing which can easily be adapted to company requirements. On top of that, we also focus on targeted measures for private customers, such as our Fair Repair initiative. This involves CUI partners receiving advertising materials, which they can use right away to gain new customers by pushing marketing efforts targeting repairs for minor damage. A brochure on proper conduct at the scene of an accident also bolsters customer retention. Incidentally, both measures are well received by fleet customers as well. This is because profitable repair methods and efficient service are especially in demand in fleet management and leasing.
 
Is CUI also active online?
Definitely. This is an absolute must, as motorists are increasingly using the internet to find information on the workshop. However, creating a website is a very time-consuming task for body and paintshops. This is where Colors Unlimited International can help. Partners are able to benefit from the know-how of our experts to set up a website both more quickly and effectively. This saves time and guarantees an attractive internet site.


You also offer a special guarantee.
That’s right. With ColorGarant, we help companies retain their customers: 30 year guarantee on the refinish paint work of the vehicle – provided that motorists conduct a paint check on a regular basis. This enables our partner companies to enhance the volume of customers in the workshop, while motorists are made aware of any damage in good time. At the same time, with ColorGarant, our partners can be assured of our promise of quality.
 
What kind of support is provided for company management?
In cooperation with CUI, Spies Hecker offers practical knowledge for efficient workshop management. We provide in-depth seminars on company management, customer acquisition and employee motivation and train company owners and employees on how to cut costs as well as how to guarantee quality and efficient business processes. We attach great importance to effective strategies and imparting know-how to strengthen customer satisfaction. After all, companies only remain competitive if they offer good value for money. At the end of the day, this also benefits insurance companies, as workshops deliver on the promises insurers make in the event of an accident. If the aggrieved party is satisfied with the quality, service and damage handling, then this helps to develop a sustainable positive image for both the insurance company and repair shop.
 
What are the greatest challenges facing the workshop in the future?
Companies have to be more active in their market than ever before. Whether it is private customers, fleets or insurers – only those who are able to cater to different target groups, can take advantage of new opportunities. However, this is where a company needs a committed owner with foresight. By sharing experiences and ideas, company owners at Colors Unlimited International gain new ideas and fresh imputes. Our objective is clear: We want to achieve more together and help our customers remain successful in the future.