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2016 National Business Council Helping Bodyshops Focus on the Future

Refinish Performance Management Uniting Refinishes across Australia and New Zealand

Success in the refinish business comes down to two words – productivity and profitability. Axalta Coating Systems’ Refinish Performance (RPM) team was able to show more than thirty bodyshops how to meet these challenges head on through a National Business Council symposium held at the Hydro Majestic Hotel, Blue Mountains, New South Wales in early March.


RPM works hard with bodyshops to successfully manage both productivity and profitability by creating networking and management training opportunities engineered specifically for bodyshops. The recent National Business Council symposium created such a platform to effectively demonstrate how through innovative business solutions bodyshops can restructure to create a more sustainable business model – in other words helping to future proof their business.


“The National Business Council is all about providing valuable insights into some of the tools and techniques that are critical in increasing throughput and decreasing cycle times within the collision repair process. The primary focus was on each businesses’ goals and the strategies, actions and timings needed to achieve these goals,” Ken Catford-Potter, Axalta’s Strategic Services Manager explains.

The seminars focussed on effective business strategies, targeting customer relationship management, change management plus highlighting the importance of our industry supporting school-based apprenticeships and traineeships. Bodyshops were also given exposure to interactive planning workshops designed to help bodyshops look at their business with fresh eyes.


Another important element to the National Business Council is looking into the future of Australia’s refinish industry.  To meet this challenge Axalta employed one of its own, Scott Wheeler from the United States, who discussed at length what is trending now in the US market.  Scott also focussed on the two critical drivers that reinforce key business fundamentals to help shops improve efficiency and profitability; Repair Planning and Production Controls and Scheduling.  

“We wrapped the event up on Thursday night with a gala dinner that was headlined by well renowned Australian guitarist Matt Boylan-Smith.  A great time was had by all and concluded a very successful National Business Council,” said Catford-Potter.

“After attending the National Business Conference it made me realise just how many changes are happening in our industry today. I gained valuable insights that I can now take back to my businesses and more importantly I have great networking contacts with whom I can share ideas. I found the two-day seminar very informative, with quality guest speakers and lively group discussions. I eagerly await the next conference,” relayed Managing Director of Rowsell Collision Repairs, Bert Rowsell.

To learn more about how Axalta can help strengthen your bottom line and take the lead in today’s marketplace visit www.axalta.com.au/rpm.

2016 National Business Council Delegates